culture, haile selassie, rasta, rasta shop, rasta wear, rastafari, reggae music, umoja, united states of afrika, urban, uuc -


Have you ever looked for a type of store so hard over months or even years only to find out that it has been right round the corner the whole time. That is U.U.C! Officially formed on the 25th of January 2005 UUC started out as a single street stall by Omega Tafari and King Roots in Alberton. To date we are currently based in Alberton, Maboneng and Panorama Flea Market.


Umoja stands for Unity and our mission is to create a sense of Unity within our Urban communities using Reggae music, Pan African literature, events, Afrikan and Rasta themed clothing and accessories. Our hope is that we can become the bridge leading to raising and nurturing of the consciousness of people through His Imperial Majesty Haile Selassie I’s teachings of love and acceptance that are a part of the company’s back bone.


The main shop is in Alberton, in the corridors of the Village Square [ New Redruth Shop No.12, 46 Village Square, Voortreker Rod ].


 The second shop is located in the vibrant cultural hot spot, Maboneng, literally right around the corner from Curiocity Backpackers and next to Kobo Cuisine [59 Auret Street, Maboneng].


The third shop is located in the Mulbarton area and it is a weekend-only shop [Saturday and Sunday – [Panorama flea market, Shop No. A21/23, Klipriver].


The fourth and final store is our online store





 This is our extension into Reggae music and how we engage with communities. This is a passion driven branch of our company that has been pioneered by former DJ, King Roots who built his first sound system when he was just 16 years of age. More on this >>>MZANSI REGGAE. With the integration of local DJs such as front-running DJ Ital Steppa, King Sfiso, Ras Army, DJ Lion Prince; MC Cliff and guest DJ’s such as Sid Planta, DJ Monya and many more the sound system has contributed extensively to the the growth and sustenance to what has become recognised as #soundstemcultureafrika.



The sound system has also had the honor to work with prominent South African Reggae artists such as Black Dillinger, Botanist, Jeremiah Fyah Ises, Skeleton Blazer and more. Videos of live shows are available on our YouTube channel Umoja Urban Culture TV and you can follow on facebook @kingrootsintlboomsound.


Check out the KINGROOTSINTL BOOMSOUND page to download quality mixes from our live events for FREE.

1 comment

  • Leroy Gardner

    From Birmingham England and like what I see and definitely hear

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